Privacy Policy

Last updated: April 2026

Jack's E-Liquid ("we", "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your information.

1. Who We Are

Jacks E-Liquid Ltd, Lancashire, UK
Email: [email protected]

We are the data controller responsible for your personal data.

2. What Data We Collect

Identity data – first name, last name
Contact data – email, phone number, billing and delivery address
Transaction data – details of purchases
Technical data – IP address, browser type
Usage data – how you use our website
Marketing preferences – whether you want to hear from us

3. How We Use Your Data

Purpose	Legal Basis
Processing and delivering orders	Contract
Managing your account	Contract
Sending order & shipping emails	Contract
Age verification (18+ requirement)	Legal obligation
Improving our website	Legitimate interests
Marketing emails	Consent
Fraud prevention	Legitimate interests

4. Marketing

We will only send marketing emails with your consent. You can unsubscribe at any time via the link in any email or by emailing [email protected].

We never sell your data to third parties.

We may share your data with:

Viva Wallet – payment processing
Royal Mail / couriers – order delivery
Resend – transactional email delivery
Supabase – secure EU-hosted database

6. Data Retention

Order records: 7 years (HMRC requirement)
Account data: Until you request deletion or 3 years of inactivity
Marketing consent: Until withdrawn

You have the right to: access, rectify, erase, object to, or port your data. To exercise any right, email [email protected]. We will respond within 30 days.

You may also complain to the ICO: ico.org.uk

8. Cookies

See our Cookie Policy for full details. Manage preferences via 🍪 Cookie Settings in the footer.

Last updated: April 2026